ABOUT ME
Katerina Belyaeva
|
Art director
HELLO
I am a design professional with over 15 years of experience. I spent the last 7 years working for an international advertising agency BBDO. Currently I am the founder of my own business - a brand of author's ceramics and home decor SUGARPINE.
I am looking for project work and collaborations in the direction of Home design & decor, package design & branding.
I CAN
Core skills
• Visual brand concept
• Product concept design
• Set design
• Photo/video content art direction
• Branding, identity
• Package design
• Websites on tilda/vigbo
Languages
• English (C1)
• Russian (Native)
WORK EXPERIENCE
• 01/2023 — currently
Art Direction & Design at BBDO Moscow
• 01/2019 — currently
Business owner/ Art Director & Graphic Designer at SUGARPINE
• 06/2007 — currently
Freelance Art Director & Graphic Designer
• 04/2013 — 05/2021
Art Direction & Design at BBDO Moscow
• 04/2020 — 06/2020
Lettering Tutor at Universal University
• 10/2008 — 04/2013
Graphic Designer at Sorec Media
BRANDS I WORKED WITH
• Danone
• Snickers
• Mars
• Bounty
• Twix
• M&M’s
• Korkunov
• Whiskas
• Sheba
• Pedigree
• Cesar
• OBI
• Skoda
• Raiffaisen
• Pampers
• Huggies
• Kotex
• Lipton
• Unikaas
• Depst
• Teplo place
• Veter shop
• Oohm Home
• Kotomka
• 10 etudes
• Lastochka flowers
• Wine republic
• Soul hygge
• Flor home • Room 327
PUBLICATIONS & AWARDS (2021-2022)
• 2022 Short tlist / III Biennale of Object Design "Invented and Made in Russia" 2022, nomination "Studio Design", series of vases "Chips".
• 2022 seasons magazine / №66
• 2022 peredelka.tv / TV show Country answer: Kitchen-living room with a bunk nursery. Vase Wabi Sabi series and plates Cookies series.
• 2021 peopletalk / 23 Russian brands of dishes, furniture, textiles and interior items
• 2021 afishadaily.ru / Holidays at home: 10 Russian brands with interior items.
• 2021 / vetermagazine.ru / Local ceramic projects. Interview.
Portfolio
Here are my selected projects 2019-2022 with a brief descriptions.
pleasant viewing
Sugarpine
Author's ceramics brand
Business Owner
Russia/Moscow
• Brand strategy and visual concept
• Development of product lines, design of author's ceramic products
• Creative and production of visual content for printing materials, website and social media
• Set design. Photo/video art direction
• Website design with an online store on the vigbo platform
Tortofis
Bakery
Latvia/ Polang
• Lettering logo design
• Identity
Waves&Gems
Jewerly
Indonesia/Bali
• Look Book 2022
• Art direction and design
Sturdy design
Wood flooring brand
Russia/Moscow
• Website design
• Brand identity in Social Media
Kachkova
Jewerly
Russia/Sochi
• Logo design
• Package design
Waves&Gems
Jewerly
Indonesia/Bali
• Package design
• Visual brand concept
AV Movies
Video production
Italy/Milan
• Logo design
• Identity design
Verbel Studio
Photo&video production
Russai/Moscow
• Lettering logo design
• Identity
Tata Rumina
Natural yarn brand
Russia/Moscow
• Lettering logo design
• Package design
Art Detox
Art&home decor
Russai/Moscow
• Lettering logo design
• Identity
Lettering posters
Self project
Russai/Moscow
• Lettering poster design
Book cover
Photo books
Russai/Moscow
• Lettering book title