ABOUT ME

Katerina Belyaeva

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Art director

HELLO

I am a design professional with over 15 years of experience. I spent the last 7 years working for an international advertising agency BBDO. Currently I am the founder of my own business - a brand of author's ceramics and home decor SUGARPINE. 

I am looking for project work and collaborations in the direction of Home design & decor, package design & branding.

I CAN

Core skills

• Visual brand concept
• Product concept design

Set design
• Photo/video content art direction
• Branding, identity

• Package design
• Websites on tilda/vigbo

Languages

• English (C1)

• Russian (Native) 

WORK EXPERIENCE

• 01/2023 — currently  

Art Direction & Design at BBDO Moscow

• 01/2019 — currently  

Business owner/ Art Director & Graphic Designer at SUGARPINE

• 06/2007 — currently

Freelance Art Director & Graphic Designer

• 04/2013 — 05/2021

Art Direction & Design at BBDO Moscow

04/2020 — 06/2020

Lettering Tutor at Universal University

10/2008 — 04/2013

Graphic Designer at Sorec Media

BRANDS I WORKED WITH

• Danone

• Snickers

• Mars

• Bounty

• Twix

• M&M’s 

• Korkunov

• Whiskas

• Sheba

• Pedigree

• Cesar

• OBI

• Skoda 

• Raiffaisen

• Pampers

• Huggies

• Kotex

• Lipton

• Unikaas

• Depst

• Teplo place

• Veter shop

• Oohm Home

• Kotomka

• 10 etudes 

• Lastochka flowers

• Wine republic 

• Soul hygge

• Flor home • Room 327

 

PUBLICATIONS & AWARDS (2021-2022)

• 2022 Short tlist / III Biennale of Object Design "Invented and Made in Russia" 2022, nomination "Studio Design", series of vases "Chips".

• 2022 seasons magazine / №66

• 2022 peredelka.tv / TV show Country answer: Kitchen-living room with a bunk nursery. Vase Wabi Sabi series and plates Cookies series.

• 2021 peopletalk / 23 Russian brands of dishes, furniture, textiles and interior items

• 2021 afishadaily.ru / Holidays at home: 10 Russian brands with interior items.

• 2021 / vetermagazine.ru / Local ceramic projects. Interview.

Portfolio

Here are my selected projects 2019-2022 with a brief descriptions.

pleasant viewing

Sugarpine

Author's ceramics brand

Business Owner

Russia/Moscow

 

 

• Brand strategy and visual concept
• Development of product lines, design of author's ceramic products
• Creative and production of visual content for printing materials, website and social media
• Set design. Photo/video art direction
• Website design with an online store on the vigbo platform

Tortofis

Bakery

 

Latvia/ Polang


• Lettering logo design 
• Identity

Waves&Gems

Jewerly

 

Indonesia/Bali


• Look Book 2022

• Art direction and design

Sturdy design

Wood flooring brand

 

Russia/Moscow


• Website design
• Brand identity in Social Media

Kachkova

Jewerly

 

Russia/Sochi


• Logo design
• Package design

Waves&Gems

Jewerly

 

Indonesia/Bali


• Package design

• Visual brand concept

AV Movies

Video production

 

Italy/Milan


• Logo design
• Identity design

Verbel Studio

Photo&video production

 

Russai/Moscow


• Lettering logo design
• Identity

Tata Rumina

Natural yarn brand

 

Russia/Moscow


• Lettering logo design
• Package design

Art Detox

Art&home decor

 

Russai/Moscow


• Lettering logo design
• Identity

Lettering posters

Self project

 

Russai/Moscow


• Lettering poster design

Book cover

Photo books

 

Russai/Moscow

• Lettering book title